Wieden + Kennedy Could Be the Perfect Match for Fox Sports After Spending 25 Years With ESPN

The network looks to expand its marketing efforts

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Fox Sports announced this week that Wieden + Kennedy would be its first ad agency of record. The agency’s New York office will run the business, with the relationship beginning immediately.

This news marked the end of an era since W+K had been working with ESPN for 25 years, creating memorable campaigns for several properties including, most prominently, SportsCenter. In fact, Wieden has been working with ESPN longer than Fox Sports has been on the air; the latter organization began broadcasting in 1994.




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