Two Women Prep for a Pitch (and Some Casual Sexism) in Secret's Newest 'Stress Test'

'Who coded this?' 'We did.'


It's a new year! And Secret's "Stress Test" is back, this time with a scenario that's all too familiar for agencies, marketers and entrepreneurs.

Two ads, directed by Gia Coppola at The Directors Bureau, feature Ash and Emma, whom we meet as they step into an elevator, preparing for a pitch. This plays out in a rapid-fire Q&A, laced with tension, determination and a clear expectation of some sexist pushback:

"Site visits?"

"1.2

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