Duracell Pushes the Idea of Trust in Its First Offbeat Ads From W+K

Plus, a fun glossy catalog

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When you’re hacking away at unsightly ear hair, the last thing you want is for the battery in your trimmer to conk out. That would leave you with bushy lobes and broken dreams.

You’d prefer those tiny blades to cut fast and true, the reassuring buzz of your AA-battery-powered device ringing like sweet music in your progressively less-hairy ear. Now you’re ready to take on the big, bad world. See you in hell, unsightly ear hair!

Wieden + Kennedy New York brings this shaggy scenario to life in the ad below, part of its new “Trust Is Power” campaign for Duracell:

Yeah, try plucking those suckers out with tweezers.



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