ESPN Anchors Can’t Pull Off This NBA Star’s Signature Style in New SportsCenter Ad

Draymond Green versus the fakers

ESPN takes note of the trend toward outlandish pre-game outfits in the NBA with the latest spot in its "This Is SportsCenter" series. 

The ad opens with Golden State Warriors star Draymond Green walking into the office rocking a stylish but not over-the-top outfit and casually greeting a security guard. SportsCenter anchors Steve Levy and John Buccigross then stroll in—wearing progressively ridiculous dress, and receiving a somewhat different reaction from the security guard. 

Wieden + Kennedy New York's long-running "This Is SportsCenter" series reliably skewers the more ridiculous aspects of sports fandom, and the latest entry is no exception. Another staple of the series is that the network's own anchors are usually the butt of the joke, allowing them to parody trends among athletes while enlisting their participation. 

There's an undeniable charm to seeing Buccigross stroll into work wearing fuzzy yellow earmuffs, goggles, a see-through mesh shirt and yellow pants while clutching what appears to be a studded leather bag. 

CREDITS

Client: ESPN

Agency: Wieden + Kennedy New York

Executive Creative Directors: Karl Lieberman

Creative Directors: Brandon Henderson, Erwin Federizo

Art Director: NJ Placentra

Copywriter: Alex Ledford

Producer: Alexey Novikov

Head of Integrated Production: Nick Setounski

Executive Producer: Temma Shoaf

Account Team: Mike Welch, Matt Angrisani

Production Company: O Positive

Director: David Shane

Executive Producer: Marc Grill

Director of Photography: Dave Morabito

Editorial Company: Mackenzie Cutler

Editor: Nick Divers

Post Executive Producer: Sasha Hirschfeld

VFX Company: Schmigital

Lead Flame Artist/Creative Director: Jim Hayhow

Assist: Joseph Miller

Mix Company: Mackenzie Cutler

Mixer: Sam Shaffer