Samsung’s New Year’s Campaign Reminds Us That Working Out Is Actually Pretty Weird

Light, motivational fun from Wieden + Kennedy

Given the number of exercise-themed ads and well-toned models gracing our screens every day, it's quite easy to forget that voluntary exercise is a relatively new phenomenon. The first "gymnasiums" opened in Persia 3,000 years ago, but recreational workouts as we know them today didn't get popular until the jogging and aerobics crazes of the '70s and '80s and the gym industry boom of later years.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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