TurboTax Unveils a Super Bowl Teaser With Its Biggest Celebrity Yet: Humpty Dumpty

So that's why he fell

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TurboTax has been embracing celebrities in a big way this year, rolling out ads with everyone from Kathy Bates to DJ Khaled. But for the upcoming Super Bowl, the brand is really pulling out the big guns—Humpty Dumpty himself.

The notorious nursery-rhyme egg will star in three spots, including a 45-second spot on Super Bowl LI in two weeks’ time. The first spot, a teaser of sorts, broke Sunday night during the AFC Championship Game, and features Humpty being attended to after his fall.

Turns

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