‘The Hardest Commercial I Have Ever Edited.’ How Nike Created Its Split-Screen Masterpiece

The ad required extensive creative planning—and more than 1,000 hours of compositing

The best advertising ideas are often simple in concept but fiendishly difficult in execution.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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