Digital Storytelling

'The Hardest Commercial I Have Ever Edited.' How Nike Created Its Split-Screen Masterpiece

The ad required extensive creative planning—and more than 1,000 hours of compositing

By David Griner

August 31, 2020

The best advertising ideas are often simple in concept but fiendishly difficult in execution.

Fastest Growing Agencies


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David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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