Web

Why Pharmaceutical Advertising Is Virtually Absent From the Web

Quick—think of the most recent digital ad you saw. Was it automotive? Retail? Most likely. Name almost any other category and the same probably holds true. Brad Weltman

4 Ways to Ensure Your New Business Will Be a Heroic Journey, Not an Epic Failure

The hero's journey is an archetype that appears across literature, movies and TV—and even in the world of business where every entrepreneur is the main character of his or her own story. The call to build something great is no less significant or full of adventure than a protagonist's journey in a blockbuster film.

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.

Marketers Must Embrace the Transition Into the Post-Television World

 

Almost Half of The Huffington Post’s Traffic Comes From Overseas

The Huffington Post is fast becoming an international media brand. It now publishes eight editions outside the U.S. and expects to export its celebrity, news and aggregation model to Brazil, South Korea, India and possibly the Middle East in 2014.

A Viral Audience Can Only Happen With the Right Marketing Bait

I was channel surfing the other night and landed on Discovery Channel’s Deadliest Catch.

AOL Networks CEO Talks Mobile and How He Landed His New Gig

Specs Who Bob Lord Age 50

Sports Fans Slowly Move From TV to the Internet

For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty three percent of fans went online for sports content, up from 56 percent two years ago. Mobile usage jumped too, to 35 percent from 21 percent. Meanwhile, the use of traditional media like TV and print have declined.

Tweens Have a Big Say in Household Spending

It's not enough that you've worked hard enough to earn a vacation (and can pay for it, too). Your kids expect to have a say in the matter, too. In the Intelligence Group's newest Cassandra Report, which focuses on tweens and marketing, fully one-third of parents report their kids are "extremely influential" on household purchases big and small.

Your Rich Friends Don’t Really Want to See You in Person, Says Report

They say email can’t replace face-to-face communication. Tell that to the rich, though. People with a household income of $250,000 and up are more likely to use the Web to stay in touch with friends and family (96 percent) than traditional ways (81 percent), according to the Shullman Luxury and Affluence Monthly Pulse.