Creative Direct Mail for 2018
Performance Marketing
Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing in 2017 you will see a drop [...]
After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever
Brand Marketing
A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.
Channel Collaboration or Web Cannibalization?
Performance Marketing
Multichannel marketers experience the frequent concern that online is competing with, or "cannibalizing," sales in other channels. It seems like a reasonable problem for those responsible, for instance, for the [...]
Google Authorship Image Not Showing? Here’s What to Do Next.
Performance Marketing
Are your Google Authorship images not showing in search results? Are you seeing a drop in site visitor traffic or leads? Google recently pulled the plug. The results are in: [...]
Publisher’s Paradox: The Galilean Model
In the early part of this century we all lived in a Ptolemaic web world. We were taught that our website, our www, was the center of the web world. [...]