Report: Mobile Apps May Be Peaking
The latest comScore report on “The 2016 U.S. Mobile App Report” had me wondering if we had hit “peak-app” — just how many apps can users crowd onto their smartphones and tablets?
And while looking for such insights in the report [downloadable here], I learned quite a lot of other details useful for marketers. Did you now know that:
- Digital Love, Mobile Lust — Over the past three years, our total digital media time has grown by 53 percent, driven mostly by mobile apps.
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