Marketers Must Embrace the Transition Into the Post-Television World

But the NewFronts is not an assault on the classic medium

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 Ad agencies, marketers and the media are awash with buzz about the competition between the Digital Content NewFronts and the subsequent broadcast network upfront marketplace.

But all the gossip and prognostication miss an essential fact: Digital video is not television. The NewFronts is not an assault on this classic medium. Rather, digital video represents a culmination of television and the start of a post-television world. Granted, it’s clear how this misunderstanding came to be.

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