In the Consumer-Driven Society, Direct-Brand Economy and OTT Lead to Innovation
Brand Marketing
Audience and companies are linked in this age of cutting-edge creative.
5 Digital Video Trends to Watch for at This Year’s NewFronts
Convergent TV
IAB chairman makes the case for the importance of video for brand marketers and outlines what to watch for during the two-week video showcase and marketplace.
Why Digital Video Is the Ultimate Equalizer Among All Media
Convergent TV
The popular media industry narrative has always revolved around a war between worlds. Television and video duking it out for primacy, especially around the NewFronts and upfronts season. Mobile and [...]
As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf
Brand Marketing
Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a [...]
The Future May Belong to Web and Mobile Video, but TV Will Survive
Convergent TV
Television is dead! Long live television!
Publishers, Agencies Must Shift Their Focus From Big Data to Big Content
Performance Marketing
Programmatic direct, data aggregators, cross-device tracking, viewability metrics. Take a look at the themes that dominated the advertising media over the past year and you come away with the impression [...]
The Definition of Advertising Has Never Been More Unclear
Brand Marketing
This Is Why Advertisers Need to Get Serious About Video
Brand Marketing
We are at the brink of a watershed moment in digital video. The Digital Content NewFronts has become an integral part of advertisers’ annual budget planning.
Voice: Cutting Out Complexity
Brand Marketing
Looking back at the last year and looking forward to the next, I’m reminded that many of the world’s biggest brands and companies, such as Anheuser-Busch, McDonald’s, General Motors and