Mobile

The Web is Dying. Long Live the Web!

Andrew-Schulkind
By Andrew Schulkind

Two recent articles (here and here) got me to thinking about whether “the Web as we know it” is dying or whether “single purpose apps are dead.” These arguments have been around since the iPhone became the next big thing …

And it’s no different in our office, where this has long been a topic of discussion. Will apps disappear as browsers became more capable? Or will apps supplant the Web as the dominant tool of the next generation online?

Clearly, mobile devices are a big part of the equation, since their smaller screens, among other things, all but demanded apps — particularly when the iPhone first came out.

But with the advent of HTML5 and the ability to do all sorts of things in a browser “natively” that used to require plugins and widgets, wouldn’t the apps disappear, replaced by little icons on our phones and tablets that link us to that...

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Andrew-Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

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