Keith Reinhard

is chairman emeritus of DDB Worldwide.

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Why Brand Love Has to Go Beyond Algorithms to Be Real

Brand Marketing

In today’s data-rich environment, there’s no excuse for a brand not knowing about its customers. 

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After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Brand Marketing

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.

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The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers

Brand Marketing

A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising.