Keith Reinhard is chairman emeritus of DDB Worldwide.
Predictions, Hopes and Dreams on The Future Of Advertising
It won't be about cost-effectiveness as much as creative effectiveness.
Why Brand Love Has to Go Beyond Algorithms to Be Real
In today’s data-rich environment, there’s no excuse for a brand not knowing about its customers.
After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever
A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.
The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers
A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising.