Why Brand Love Has to Go Beyond Algorithms to Be Real

There’s no excuse for a brand not knowing about its customers

Like a good friend, a good brand is always there when you need it. Getty Images

An interviewer surprised me not long ago with the question: “How does ‘brand love’ compare to personal relationships between individuals?” The term ‘brand love’ is not one that I’ve used a lot but I understood the question and for sure there are some obvious similarities.

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@kreatividad is chairman emeritus of DDB Worldwide.
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