Why Brand Love Has to Go Beyond Algorithms to Be Real

There’s no excuse for a brand not knowing about its customers

Like a good friend, a good brand is always there when you need it. Getty Images

An interviewer surprised me not long ago with the question: “How does ‘brand love’ compare to personal relationships between individuals?” The term ‘brand love’ is not one that I’ve used a lot but I understood the question and for sure there are some obvious similarities.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@kreatividad is chairman emeritus of DDB Worldwide.