Direct Mail Marketing

Creative Direct Mail for 2018

Headshot of Summer Gould
By Summer Gould

Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing in 2017, you will see a drop in your response rates. You must create new, fresh and engaging direct mail pieces to get the results you need. Why should you continue to mail with all of the other channel options? Here are two stats from the DMA 2017 Fact Book: Direct mail customer response rates increased year-over-year by 43 percent and prospect response rates increased year-over-year by 190 percent.

How can you best leverage these response rates for your 2018 mail campaigns? Know what your audience wants so you send that to them and use the tips below:

Engaging

There are so many creative ideas to get people to engage with your mail pieces.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

Recommended articles