Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season
Performance Marketing
Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever.
Is Walmart Trying to Brand Itself as Socially Conscious?
Brand Marketing
Walmart has long been a vilified brand, possibly one of the most-hated in America.
How Bethenny Frankel Turned Reality Stardom Into a Business Empire
Brand Marketing
I t's a well-known fact that reality stars, despite the authenticity implied by the genre's name, often turn out to be very different in real life than they appear on [...]
Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins
Performance Marketing
Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated.
A Surprising Look at the Brands That Connect Best With Today’s Cultural Priorities
Brand Marketing
How can you measure a brand's relevance to today's culture?
How Reach Entertainment Goes Big With Branded Video
Brand Marketing
Specs Who (From left) Frank Catapano, managing partner; Gabe Gordon, managing partner; Marc Hustvedt, partner What Digital content strategy agency Where Venice Beach, Calif.