Amazon's Brand Takes a Hit on Social Media During #PrimeDay

Negative tweets up 241%, but e-tail giant claims big win

Social media sentiments around Amazon took a noticeable turn for the worse during the first 13 hours of Prime Day, which has the e-commerce site offering a slew of deals to celebrate its 20th birthday. Deals like 35 percent off Velveeta Shells & Cheese—on a day the Seattle-based company predicted would rival Black Friday—created negative responses on Facebook and Twitter.