Amazon's Brand Takes a Hit on Social Media During #PrimeDay

Negative tweets up 241%, but e-tail giant claims big win

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Social media sentiments around Amazon took a noticeable turn for the worse during the first 13 hours of Prime Day, which has the e-commerce site offering a slew of deals to celebrate its 20th birthday. Deals like 35 percent off Velveeta Shells & Cheese—on a day the Seattle-based company predicted would rival Black Friday—created negative responses on Facebook and Twitter.

So we asked Amobee Brand Intelligence to mine Twitter and see how the conversation reflected upon the Amazon brand.

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