How Reach Entertainment Goes Big With Branded Video

Agency keeps a finger on the pulse of what's viral

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Specs
Who (From left) Frank Catapano, managing partner; Gabe Gordon, managing partner; Marc Hustvedt, partner
What Digital content strategy agency
Where Venice Beach, Calif.

Realizing the best way to reach consumers is by creating video for the social media set, Gabe Gordon and Frank Catapano, William Morris Endeavor Entertainment alums, decided in 2012 to take the digital strategies they learned on the job and create their own content strategy agency.

Reach Entertainment helps companies like Anheuser-Busch, Walmart, Marriott and Purina navigate YouTube in order to create branded content around trending topics with top online influencers.

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