How Bethenny Frankel Turned Reality Stardom Into a Business Empire

The Real Housewife on expanding her Skinnygirl brand

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

I t's a well-known fact that reality stars, despite the authenticity implied by the genre's name, often turn out to be very different in real life than they appear on TV. This, however, is not the case with Bethenny Frankel, who, in person, is just as high-energy and candid as she is on The Real Housewives of New York. It's exactly this type of unapologetic realness that has helped Frankel transform from television entrepreneur to business mogul in six short years.

"We had been watching Bethenny from afar, and we had been very impressed with what she has been able to accomplish with her shows as well as with the Skinnygirl brand," said Spencer Fivelson, senior brand manager, Orville Redenbacher's.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in