How Bethenny Frankel Turned Reality Stardom Into a Business Empire

The Real Housewife on expanding her Skinnygirl brand

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


I t's a well-known fact that reality stars, despite the authenticity implied by the genre's name, often turn out to be very different in real life than they appear on TV. This, however, is not the case with Bethenny Frankel, who, in person, is just as high-energy and candid as she is on The Real Housewives of New York. It's exactly this type of unapologetic realness that has helped Frankel transform from television entrepreneur to business mogul in six short years.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in