Roo Powell

Roo Powell is freelance contributor to Adweek.

This Holiday Ad Charmingly Captures the Joyful, Awkward Love of a Father for His Son

Dad dancing never changes, but the response does. A lovely slice of life from French telecom Bouygues.

A Glam Hostel Gets Put to the Test When Mariah Carey Is Accidentally Booked

Hostelworld and the star diva both poke a good amount of fun at themselves in this unlikely ad.

Parents Are Horrified by Furniture Kids Can Hide Inside in This Shock PSA

Unicef's latest video about escaping abuse.

P&G Breathes New Life Into ‘Thank You, Mom’ Ahead of Another Olympics

Campaign champions diversity with #LoveOverBias.

If This Year’s Starbucks Holiday Cups Are Controversial, It Will Be Your Fault

Coffee chain unveils packaging you can draw on.

This New ‘It Can Wait’ PSA Is Comically Slapstick, Until It Turns Deadly Serious

FCB melds don't-text-and-drive approaches.

See the Quietly Lovely Norwegian Ad That Got 120 Million Views in a Week

The story of 'The Lunchbox.'

Plum Organics Wants You to Have More Sex, Be Happier, Have More Kids and Buy More Baby Food

Brand launches "Do Your Part(ner)" campaign.

Betabrand Joins Dove in Gleefully Lying About Its Products in These ‘Alternative Facts’ Ads

Following a Dove ad earlier this week, Betabrand has rolled out some ads telling fibs about its products.

Zales Jewelers Gets Heat for Putting a Lesbian Couple in Its Holiday Ad

A new ad from Zales Jewelers is just what you'd expect of a jewelry brand at the outset of the holiday season—30 seconds of beautiful couples, sparkly rings, heartfelt music and emotional voiceover. But its inclusion of one same-sex couple has some people up in arms. More and more brands have been supporting the LGBTQ community, particularly since 2015's Supreme Court same-sex marriage ruling. Jewelers, in particular, have generally embraced the community—it's a good market for selling rings, after all.