Roo Powell

Roo Powell is freelance contributor to Adweek.


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This Holiday Ad Charmingly Captures the Joyful, Awkward Love of a Father for His Son

Creativity

Dad dancing never changes, but the response does. A lovely slice of life from French telecom Bouygues.

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A Glam Hostel Gets Put to the Test When Mariah Carey Is Accidentally Booked

Creativity

Hostelworld and the star diva both poke a good amount of fun at themselves in this unlikely ad.

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Parents Are Horrified by Furniture Kids Can Hide Inside in This Shock PSA

Creativity

Unicef's latest video about escaping abuse.

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P&G Breathes New Life Into ‘Thank You, Mom’ Ahead of Another Olympics

Creativity

Campaign champions diversity with #LoveOverBias.

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If This Year’s Starbucks Holiday Cups Are Controversial, It Will Be Your Fault

Creativity

Coffee chain unveils packaging you can draw on.

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This New ‘It Can Wait’ PSA Is Comically Slapstick, Until It Turns Deadly Serious

Brand Marketing

FCB melds don't-text-and-drive approaches.

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See the Quietly Lovely Norwegian Ad That Got 120 Million Views in a Week

Creativity

The story of 'The Lunchbox.'

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Plum Organics Wants You to Have More Sex, Be Happier, Have More Kids and Buy More Baby Food

Brand Marketing

Brand launches "Do Your Part(ner)" campaign.

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Betabrand Joins Dove in Gleefully Lying About Its Products in These ‘Alternative Facts’ Ads

Creativity

Following a Dove ad earlier this week, Betabrand has rolled out some ads telling fibs about its products.

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Zales Jewelers Gets Heat for Putting a Lesbian Couple in Its Holiday Ad

Creativity

A new ad from Zales Jewelers is just what you'd expect of a jewelry brand at the outset of the holiday season—30 seconds of beautiful couples, sparkly rings, heartfelt music [...]

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How This Poster in a Women’s Restroom at a Bar Cleverly Combats Sexual Assault

Creativity

A county council in England has come up with a clever and discreet way of combatting sexual violence and abuse.

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Cosmo Designed a Car for Women, and That’s Going Over About as Well as You’d Expect

Creativity

Women everywhere, rejoice! There is now a car just for us! Women's magazine and marketing menace Cosmopolitan announced at London Fashion Week that it's teamed up with car maker Seat [...]

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From Writers to Directors to Musicians, Kids Made Target’s Back-to-School Ads

Creativity

For retailers, the back-to-school season is especially lucrative, which makes it all the more important to ensure the message is impactful to young people. ​Nipping this problem in the bud, [...]

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This Badass Bodyform Ad Elevates Menstruating Women to Modern Amazonian Warriors

Creativity

The past couple of years have given us numerous disruptive examples of advertising in the feminine care space, including comical ones from HelloFlo and the award-winning inspirational video from Always. Bodyform joins [...]

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Pfizer and Its Scientists Take Us Through the Lengthy Creation of a Life-Saving Drug

Creativity

From price gouging to tax evasion, the pharmaceutical industry has made some pretty hefty missteps in recent history. With that in mind, drug maker Pfizer has set out to repair [...]