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Late last week Target announced it will phase out some gender-based signs in its stores, specifically in the toy and bedding aisles. Giving shoppers a more gender-neutral experience seems to be the brand's response to complaints it received on social media earlier this summer.
Now Target's decision to retool its in-store experience is making headlines, but could it kick-start a trend with other major retailers?
According to Target's announcement, it will remove references to gender in toy and bedding sections over the next few months.