Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins

And gives brands a way to target based on interests


Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated.

The ad updates come more than a year after Pinterest first started selling Promoted Pins, and the changes are a big step for its ad technology. Brands will be able to target about a dozen audience types from foodies to gardening enthusiasts to millennials. The new animated ads are called Cinematic Pins, and they are a bit different from the moving ads developed by rivals like Facebook and Twitter.

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