Tinder Is Reminding CES Attendees That Real-Life Love Beats Virtual Reality
Performance Marketing
While Consumer Electronics Show attendees scope out the hottest virtual reality at the Las Vegas Convention Center this week, Tinder is promoting another kind of VR—very real.
Johnnie Walker’s Intense VR Campaign Shows the Consequences of Drunk Driving
Brand Marketing
While the holidays are a great time to get together with family and friends and enjoy some good food and drinks, it's also a time when there's a major concern [...]
Will Virtual Reality Experiences for Brands Rival Super Bowl Ads?
Performance Marketing
Will virtual reality soon replace the almighty Super Bowl spot?
Esquire’s New Print Campaign Pairs Macallan Whisky With Augmented Reality
Performance Marketing
Call it two worlds, one technology: Esquire, a magazine founded in 1933, is charging full steam into the 21st century with the help of The Macallan, a whisky brand founded [...]
Adweek Podcast: Let’s Talk About Young Influentials and Google’s New Device Blitz
Brand Marketing
Who made this year's elite list of Adweek's Young Influentials under 40? What are Google's chances of supplanting the iPhone and Amazon Echo?
Will Google’s ‘Soft and Cozy’ Approach to VR Headsets Make the Space More Mainstream?
Performance Marketing
Google on Tuesday introduced a $79 virtual-reality headset called View along with Pixel, a smartphone that can act as a companion device.