Johnnie Walker's Intense VR Campaign Shows the Consequences of Drunk Driving

With a terrifying car crash

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While the holidays are a great time to get together with family and friends and enjoy some good food and drinks, it's also a time when there's a major concern around people drinking and driving. Diageo brand Johnnie Walker is celebrating the holiday season with a pretty intense virtual reality experience to hopefully stop people from getting behind the wheel after a night of drinking.

The virtual reality experience, produced by VaynerMedia, weaves three different stories together—a woman celebrating success at her job, new parents heading out to enjoy their first date night after the birth of their baby and a group of friends enjoying a night out.



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