Esquire’s New Print Campaign Pairs Macallan Whisky With Augmented Reality

Nexus helped animate the hands-on ad

Call it two worlds, one technology: Esquire, a magazine founded in 1933, is charging full steam into the 21st century with the help of The Macallan, a whisky brand founded in the 1800s. The November issue of Esquire, featuring Matthew McConaughey on the cover, contains a fun bonus: Readers can watch a Macallan whisky ad in 3-D augmented reality through the free Aurasma app. (Check out the ad below to see Esky, Esquire's mascot, come to life and pour a glass of The Macallan's new scotch blend, Double Cask 12 Years Old.) 

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.