This VR Campaign With Michelle Obama Aims to Inspire Kids by Showing Them National Parks

Sub Rosa teams up with the White House

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If every kid in the country had a chance to experience some of the most amazing national parks and learn about their history, they might be more inclined to protect and preserve them in the future. 

Sub Rosa, a strategy and design-focused agency, teamed up with virtual-reality experts Jaunt in a larger effort with Civic Nation and the White House to create an experience that actually lets kids see via VR what some of the parks are like. 

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