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Can't make it to New York to walk along Fifth Avenue to experience the iconic holiday window displays? Google is helping wannabe visitors check them out in virtual reality.
The company has partnered with more than a dozen major retailers to create Window Wonderland, a VR experience that lets anyone explore the lights and sounds of the season using Google Cardboard or Google's own headset, Google View. The tour—which debuts today—lets viewers zoom in on displays and even listen to audio guides from stores' creative directors as they talk about the process of creating the magic seen by more than 5 million visitors every year.