Will Google's 'Soft and Cozy' Approach to VR Headsets Make the Space More Mainstream?

Agency execs weigh in on implications

Google on Tuesday introduced a $79 virtual-reality headset called View along with Pixel, a smartphone that can act as a companion device. The VR goggles, which will be available in November, are made of clothinglike fabric instead of hard plastic to give it a more "soft and cozy" feel, Google says.