Q&A: Unilever’s Global Marketing Chief on Busting Gender Stereotypes in Advertising
Brand Marketing
Brands are increasingly addressing the issue of gender stereotypes. In June, Unilever launched #Unstereotype, an initiative that aims to level the playing field in terms of how gender is portrayed in [...]
Grey Toronto Wins Grand Effie for Ads Urging Kroger to Change Its Open-Carry Gun Policy
Brand Marketing
Grey in Toronto nabbed the first Grand Effie award for a Canadian agency tonight at the Effie Awards.
This Unilever Brand Paired Up People With the Same Taste in Food to See if They Fell in Love
Brand Marketing
Single strangers were asked to go on blind dinner dates and feed their potential matches while being filmed for a new campaign from Knorr. The 177-year-old Unilever brand's thinking? That [...]
Axe May Have Stolen ‘Shower Thoughts’ From Reddit. Here’s What It’s Doing to Make Things Right
Brand Marketing
Earlier this month, Axe released its latest campaign, "Shower Thoughts." It was quickly accused of being stolen
Dove and Twitter Built a Tool to Measure How Positive or Negative Your Tweets Are
Performance Marketing
After first teaming up to tackle negative social chatter a year ago, Dove and Twitter are now taking a deeper dive to examine how social media affects self-esteem.
Dove and Comedy Central’s Emoji Data Show Why Brands Are Now All About Messaging Apps
Performance Marketing
More than 500 people packed into a Hilton conference room Friday at SXSW in Austin, Texas, to get insight into brands' success with emojis.