Google, Facebook and the World's Biggest Brands Join Together to Improve Digital Ads

P&G, Unilever and others look for an answer to ad blocking


The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry.

The Coalition for Better Ads was announced today in Cologne, Germany, where the Dmexco conference has been taking place this week. The coalition's founding members include Google, Facebook, Procter & Gamble, Unilever, the 4As, the Association of National Advertisers, the World Federation of Advertisers, The Washington Post, GroupM and the Interactive Advertising Bureau. 

The consortium aims to monitor the quality of online advertising using technology currently being developed at the IAB's Tech Lab.

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