Unilever Buys Dollar Shave Club in Reported $1 Billion Deal

The grooming company's innovative ad strategy pays off

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Being a disrupter might land you a billion dollar deal. That's the case for Dollar Shave Club, which has reached an agreement with Unilever for the consumer packaged goods giant to acquire the male grooming company for a reported $1 billion price tag.

Founded in 2012, Dollar Shave Club initially made headlines for its pithy advertising, which featured the company's CEO Michael Dubin as an endearingly passionate pitchman arguing that consumers didn't need brand name razors.

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