Q&A: Unilever's Global Marketing Chief on Busting Gender Stereotypes in Advertising

#Unstereotype initiative aims to level playing field

Brands are increasingly addressing the issue of gender stereotypes. In June, Unilever launched #Unstereotype, an initiative that aims to level the playing field in terms of how gender is portrayed in advertising. Unilever's past efforts in that regard include the long-running Dove "Real Beauty" campaign and Axe's "Find Your Magic" campaign, which helped the brand ditch its hypersexualized frat-boy persona in favor of more accurate portrayals of men.