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Earlier this month, Axe released its latest campaign, "Shower Thoughts." It was quickly accused of being stolen from a subreddit, called, you guessed it, "Shower Thoughts." The Unilever brand today released a statement responding to redditors' claims.
"Our intent with the Shower Thoughts series is to highlight the great creativity and conversations already happening in pop culture," the company said in a statement. "As a champion for creative thought and self-expression, Axe will collaborate on an upcoming piece of content with the person who posted the Shower Thought being referenced."
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