Axe May Have Stolen 'Shower Thoughts' From Reddit. Here's What It's Doing to Make Things Right

Will collaborate with redditor behind the post

Earlier this month, Axe released its latest campaign, "Shower Thoughts." It was quickly accused of being stolen from a subreddit, called, you guessed it, "Shower Thoughts." The Unilever brand today released a statement responding to redditors' claims.