Dove and Twitter Built a Tool to Measure How Positive or Negative Your Tweets Are

#SpeakBeautiful gets personal with customized analysis

After first teaming up to tackle negative social chatter a year ago, Dove and Twitter are now taking a deeper dive to examine how social media affects self-esteem.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.