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After first teaming up to tackle negative social chatter a year ago, Dove and Twitter are now taking a deeper dive to examine how social media affects self-esteem.
The team launched a new phase of its #SpeakBeautiful campaign at South by Southwest Interactive today with a tool that breaks down which body-related words people use the most and when negative chatter peaks during the day.
"We want to rally one of the most digitally savvy and socially conscious audiences to join the conversation," said Jennifer Bremner, director of marketing for Dove.