Digital-Savvy Millennials Will Sacrifice Privacy for Personalization, Says Leo Burnett Exec
Performance Marketing
BARCELONA, Spain—Marketers have grappled with privacy regulations for years, but the rise of younger generations who are accustomed to receiving targeted digital ads may finally be changing the game for [...]
Could Target’s Move Away From Gender-Based Signs Kick-Start a Trend?
Brand Marketing
Late last week Target announced it will phase out some gender-based signs in its stores, specifically in the toy and bedding aisles.
The Story of Rubik’s Cube, the World’s Most Popular Toy
Brand Marketing
The event, in case you missed it, was called the Zonhoven Open. It took place in Belgium last March, and it witnessed 18-year-old Mats Valk do something remarkable.
34 Places Where You Can Start Using Your iPhone to Buy Stuff
Performance Marketing
So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list [...]
NPR Is Running Voice Recognition-Enabled Ads
Brand Marketing
What you say out loud may soon be marketing data, and here’s why: Voice recognition-enabled ads are fast becoming a tool of mobile advertisers who want to ramp up response [...]
Verizon Extends NFL Play to Foursquare Ads
Performance Marketing
Verizon's multifaceted $1 billion partnership with the National Football League is getting a geo-social layer.