Toys R Us Aims for the Heart and Parents' Wallets With Its New Holiday Campaign

First work by BBDO Atlanta also a kind of brand refresh

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The holiday advertising season is officially upon us, and there's no clearer sign of the coming Christmas bonanza than a new campaign from America's largest toy retailer.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in