Digital-Savvy Millennials Will Sacrifice Privacy for Personalization, Says Leo Burnett Exec

And that's good news for marketers

BARCELONA, Spain—Marketers have grappled with privacy regulations for years, but the rise of younger generations who are accustomed to receiving targeted digital ads may finally be changing the game for retail brands.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.