U.S. Agency of the Year: BBDO Was 2015's Unstoppable Creative Juggernaut

Humility, hard work, stellar ads and joyous clients

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We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach to an ever-growing range of work.

For BBDO, Adweek's U.S. Agency of the Year, it also summarizes a time defined by perseverance under pressure, collaboration between teams and a philosophy global creative chief David Lubars sums up in three words: "Good, fast and cheap."

What prepared the Omnicom network to adjust to the rapid-fire changes that frustrate so many of its peers? "I don't think it was just one thing," BBDO New York president and CEO John Osborn tells Adweek.



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