Stella Artois isn't going to let wine tastings have all the fun. Beer has plenty of flavors and tasting notes to explore, and the brand is doing just that with a music video by The Roots that highlights the beer's flavors.
For this year's Cannes Film Festival, BBDO created four limited-edition beer-can designs for Stella Artois. But instead of promoting the brand's values in a traditional way—flashier takes on the logo and the like—the series of cans tell a comic book-style story that takes place on the legendary Croisette.
It's funny. Yesterday for Hennesy X.O., executive creative director Alexander Kalchev of DDB Paris critiqued the premium spirits sector for its "clichés of success" and "dusty heritage stories." Now, Stella Artois may not be premium (despite the chalice), but what we've got here is a play on both the success cliché and the heritage story—except that, far from dusty, it's energetic and super-fun.
Add Stella Artois to the list of zoetrope marketers, only its elaborate spinning take on the genre is for a noble cause—as seen in a new ad that builds on "Buy a Lady a Drink," a partnership campaign with Water.org to bring clean water to communities in need.
Google today launched YouTube Gaming, an app and website that aggregates more than 25,000 gaming channels to help gamers find videos from some of the platform's most popular creators like TwoSync and PewDiePie. And the platform already looks like a hit with advertisers.
Restaurant consultant and pastry chef Heather Carlucci followed a typical career path for an aspiring chef: She attended culinary school, opened and ran New York Indian restaurant Lassi, appeared on Good Morning America and Iron Chef, and developed a line of locally produced honeys and maple syrups.
Stella Artois is turning to Instagram during its holiday marketing kick, hoping to appeal to millennial beer drinkers. The Anheuser-Busch brand is the first beer maker to buy ads on Instagram, which started selling sponsored posts last year.
Anheuser-Busch InBev is down to three finalists in its domestic media agency search. OMD, MediaCom and Spark remain contenders, sources said.
Specs Who Clockwise from top: Partners (creative) Rich Pryce-Jones, David Crichton, Randy Stein, Scott Dube; Bob Shanks, managing partner, business; David Chiavegato, partner, creative What Advertising agency
If you're too cheap to buy holiday gifts for friends and family, send virtual carolers to their virtual doors via Stella Artois's Facebook app, which uses Google Street View and other tools to direct British actress Alice Eve and her band of merrymakers.