YouTube's New Gaming Platform Already Looks Like a Big Hit With Advertisers

Kotex, Wendy's and Taco Bell buy spots

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Google today launched YouTube Gaming, an app and website that aggregates more than 25,000 gaming channels to help gamers find videos from some of the platform's most popular creators like TwoSync and PewDiePie. And the platform already looks like a hit with advertisers.

Gamers go to YouTube to look for a specific type of content on channels like HikePlay, Squadrom or  Drift0r, so the app-site combo helps filter out whatever's not related to gaming. Marketers can buy pre-roll and TrueView—the skippable video promos—to run alongside gaming-related clips through Google Preferred and Google AdWords.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in