Performance Marketing

YouTube’s New Gaming Platform Already Looks Like a Big Hit With Advertisers

Kotex, Wendy's and Taco Bell buy spots

By Lauren Johnson

August 26, 2015

Google today launched YouTube Gaming, an app and website that aggregates more than 25,000 gaming channels to help gamers find videos from some of the platform's most popular creators like TwoSync and PewDiePie. And the platform already looks like a hit with advertisers.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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