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Add Stella Artois to the list of zoetrope marketers, only its elaborate spinning take on the genre is for a noble cause—as seen in a new ad that builds on "Buy a Lady a Drink," a partnership campaign with Water.org to bring clean water to communities in need.
The minute-and-a-half spot, from Mother London and 1stAveMachine, opens on a tower of Stella's iconic glasses. Soft piano music plays in the background, and the tower starts to spin.