Stella Artois and The Roots Created a Music Video You Can Taste

Sounds enhance the beer's sweet and bitter notes

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Stella Artois isn't going to let wine tastings have all the fun. Beer has plenty of flavors and tasting notes to explore, and the brand is doing just that with a music video by The Roots that highlights the beer's flavors.

The video is part of Le Savoir, a multisensory entertainment platform and dining experience held earlier this month in Montreal, this week in New York, and in Buenos Aires in September. Sid Lee of New York developed the experience with The Roots, food scientists Bompas & Parr and 45 Degrees, Cirque du Soleil's events and special projects company.

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