Stella Artois' Special Cans for the Cannes Film Festival Are a Story in Themselves

BBDO packaging is full of intrigue

For this year's Cannes Film Festival, BBDO created four limited-edition beer-can designs for Stella Artois. But instead of promoting the brand's values in a traditional way—flashier takes on the logo and the like—the series of cans tell a comic book-style story that takes place on the legendary Croisette.