For this year's Cannes Film Festival, BBDO created four limited-edition beer-can designs for Stella Artois. But instead of promoting the brand's values in a traditional way—flashier takes on the logo and the like—the series of cans tell a comic book-style story that takes place on the legendary Croisette.
"Story is what Stella Artois stands for," says Denis Keleberdenko, creative group head at BBDO Kiev in Ukraine. "And traditionally Stella Artois supports the Cannes Film Festival, so we show a story that happens in Cannes, in four parts, for each can. There's accidents, unexpected twists, a chase, drama, a beautiful woman, a kiss at the end and even a helicopter! It's almost a film on cans, actually."
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