Asics took bed rot to a new level with Human Nature, a satirical nature documentary narrated by actress Sigourney Weaver. Released ahead of World Mental Health Day on Oct. 10, the film is a darkly funny depiction of modern life, leaving viewers unsure whether to laugh or cry.
Human Nature opens like a Planet Earth episode, but instead of cute Arctic animals, the documentary zeroes in on a curious species: humans. The 10-minute film follows three creatures through their sedentary, screen-addicted natural habitats.
Janet lives in her cubicle, stuck on Zoom calls all day. Hannah nests on her couch, binge-watching a TV show surrounded by three screens. And Minato has fallen victim to “the most relentless predator in his environment”: the algorithm, otherwise known as doomscrolling.
The film ends on a hopeful note, though. The cure for body and soul is daily movement.
The campaign—created by Golin Ketchum London, produced by Knucklehead, and directed by Rob Leggatt—is backed by Asics’ Movement Conservation Report, which draws on a survey of 34,000 people across 31 countries, conducted in July 2026, and input from human movement expert Dr. Davud Raichlen. The report finds that 53% of adults fail to meet recommended physical activity guidelines.
“We’re born to move, but modern convenience culture is making us increasingly sedentary. It’s all become a little ridiculous, so we wanted to bring that to life while exploring the state of human nature today,” Al Wood, chief creative officer at Golin Ketchum, said in a statement.
Asics also created a Movement Conservation Status that sorts activity levels into Active, At Risk or Endangered. Nearly one in four people (23%) fall into the Endangered category, exercising less than 30 minutes a week, and that share is projected to more than double by 2035.
“For more than 75 years, Asics has been guided by the belief that movement transforms not just the body, but also the mind,” Gary Raucher, global head of marketing at Asics, said in a statement. “Today, as modern life quietly designs movement out of everyday life, we hope to inspire people everywhere to move for just 15 minutes, because even small amounts of movement can make a meaningful difference to both body and mind.”
Human Nature follows the comedic tone of Asics’ previous campaigns encouraging people to get active.
In 2024, Brian Cox as Logan Roy from Succession practically told viewers to “f*ck off” in his ironic tone and step away from their desks. In 2025, Natasha Rothwell as Belinda from The White Lotus sweetly reminded audiences that healing doesn’t require bougie spa treatments, just 15 minutes of movement a day.
