Ads of the Week: 10 Campaigns That Caught Our Eye, From On to KFC

On, KFC, Reebok, Chili’s, the Washington Post, and more are behind the week’s most notable ads

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There are some big stars on duty this week. Zendaya plays an action hero for On, Megan Fox personifies Ro Sparks, and Off Campus’s Belmont Cameli busts a few moves for Reebok.

Meanwhile, KFC launches a game show for competing chicken obsessives, and Chili’s releases a suburbs-inspired apparel collection. Plus, The Washington Post highlights the people behind the headlines.

Our Most Effective Ad of the Week, in partnership with EDO, is one last summer celebration.

Keep scrolling for the week’s most notable ads.

KFC | “Don’t Crack” by Mother

KFC’s original game show, based on three years of its celebrated “Believe in Chicken” platform, features 30 fans competing for a $67,000 grand prize and the right to be called The Ultimate Believer.

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Matt Barker

Matt Barker is a contributing writer for ADWEEK. He has previously written for Campaign, Marketing Week, and Condé Nast.