As the oldest members of Gen Z enter the professional world and begin their financial journeys, Credit Karma wants to remind them that financial confidence is not just a practical way to live but also an emotional state of being.
The company’s new campaign, “On Top of Your Money. On Top of Your World,” puts the focus squarely on Gen Z consumers with five new ads, created in partnership with R/GA. The spots were directed by the duo Alaska, with choreography by Ryan Heffington.
The hero spot, “Bumpin’,” will debut during the 2026 MTV Video Music Awards on Sunday, Sept.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
