Ho ho ho, the holiday ad season is here.
U.S. holiday sales are expected to grow 4.2% to $1.013 trillion this year, according to the National Retail Federation. That makes the holidays one of the busiest and most competitive periods for advertisers, and one that brings out some of the best creativity.
This year, retailers such as Walmart and Target came out of the gate with their holiday campaigns before Halloween, putting their own spins on festive traditions and entertainment. Some, like Sephora, turned to unexpected stars, while brands from Nordstrom to Tiffany & Co. leaned into nostalgia and the magic of the festive season.
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