Svedka knows its 2026 Super Bowl debut, which was created with AI and starred its Fembot mascot, was polarizing. So for its next Big Game outing, it’s asking fans if they can do any better.
The Sazerac-owned vodka brand is returning as a Super Bowl advertiser in 2027, with a national 15-second spot promoting Svedka Vodka Water, its canned, low-calorie vodka launched in June. This time, it’s handing creative control to the public, with a contest that will give one winner a chance to create its Super Bowl commercial for a prize of $500,000.
A second Sazerac brand will also advertise during Super Bowl 61 on Feb.
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