Calvin Klein has enlisted Jude Bellingham for its next campaign, adding the British soccer star to an advertising canon that includes Kate Moss, Jeremy Allen White, and Bad Bunny.
Bellingham makes his debut for the fashion brand in ads promoting its Icon Cotton Stretch underwear, with a message about celebrating “the icon underneath.”
Photographer and director Oliver Hadlee Pearch captured Bellingham in Madrid, where he plays for the soccer club Real Madrid, in August. He appears in pared-back images, with nods to his signature celebrations on the field.
The global campaign launches today (Nov. 2) and will run across retail, out of home, online, and social platforms.
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