On and Zendaya have released their second co-designed collection as the sportswear brand continues to fight to win over younger women and challenge giants like Nike.
Today (Oct. 1), On debuted the collection with a campaign inspired by classic action movies. Directed by Argentinian trio Pantera, the cinematic ad follows Zendaya through an urban chase as she fights off a crowd of women using martial arts and dressed head to toe in On’s new apparel.
She finally escapes, only to be met with a different kind of opponent.
Developed with Zendaya’s longtime collaborator and stylist, Law Roach, the collection includes the Cloudnova Moon—a fresh take on the brand’s Mary Jane-inspired shoe silhouette—as well as apparel, including a bodysuit and jacket in a python print.
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